Use emotion in management to drive loyalty and attract talent Stellenbosch Business School Skip to main content
Use emotion in management to drive loyalty and attract talent1
Emotions play a key role in management because they drive loyalty and engagement,says Prof Rafal Ohme,

An international neuromarketing expert who was the guest speaker at a Leader’s Angle event in September.

Prof Ohme, professor of psychology and an expert in emotions, communication, and brain research, says values must be used to inspire, build long-lasting relationships and to attract talent. “EQ (emotional intelligence) drives sales and is a must-have in business.”

He says it is important to use emotions in management because:

• Passion, not logic, makes people tick;
• Without emotional engagement there is no endurance;
• Values attract talent;
• They drive loyalty and engagement;
• The detect what people think; and
• They facilitate persuasion.

Watch the video of his presentation here: https://bit.ly/2DxIsIv

Use emotion in management to drive loyalty and attract talent2
Use emotion in management to drive loyalty and attract talent3

 

Subscribe

Want to stay in touch with the Stellenbosch Business School community? Sign up and receive newsletters from our desk to your inbox.

SIGN UP