Research Meets Industry 2019

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Research Meets Industry 2019

#InWeekatUSB 22 November 2019 USB campus

Let’s work to put research into practice

Our annual Research Meets Industry (RMI) day is one of the most anticipated events in our calendar and a major highlight of the MBA. It is the ideal opportunity to build industry contacts and scout talent that can solve relevant business problems.

The event surrounds an elite selection of top MBA students, who will showcase their scientific research to their peers, industry, and alumni. Each presentation is organised according to a theme, with streams ranging from innovative new technological challenges, cutting-edge research in marketing to some of the latest insights from the leadership domain.

Click here to view the programme

Engage in the exchange of business research

Why is RMI so important?

It is one day in the year dedicated to presenting scientific research in a practical and relevant way.

We look forward to welcoming you to our much-awaited RMI event, and we hope you make valuable connections and gain access to some insightful thinking.

Let’s think. Let’s connect. Let’s work.

Friday, 22 November 2019
09:00 for 09:30 – 14:30
USB campus, Tygervalley Business District

This event will also be livestreamed

Have any questions?

CONTACT

Michilene Meyer | Research Assignment Coordinator

mbaresearchassignments@usb.ac.za

Join the conversation

#USBRMI2019 #InWeekatUSB

Programme | 22 November 2019

COFFEE | 09:00 – 09:30

SESSION 1 | 09:30 – 11:00

TEA BREAK | 11:00 – 11:30

SESSION 2 | 11:30 – 13:00

REFRESHMENTS | WINERY | 13:00 – 14:00

Business Management

ROOM 210

Dr Babita Mathur-Helm

Innovation

ROOM 212

Prof Marius Ungerer

Brand Management

ROOM Library 1

Prof Marlize Terblanche-Smit

Retail in Emerging Markets

ROOM Library 2

Ms Sonja Cilliers

Investment Management

ROOM 211

Dr Lee-Ann Steenkamp

09:30 – 10:00

Philip van der Walt

Job characteristics as a determinant of employee engagement: a comparison between blue collar and white collar workers

Bertus Buys

The robot ate my job: A correlation between technological innovation and employment

Natasha Mkhize

Premium brands in education: Is it at all possible?

Robert Heneke

The use of loyalty cards in retail

Albert Brand

Retirement Planning. It all started with good intentions

10:00-10:30

Emmica Brits

Interorganisational citizenship behaviour in coopetitive networks

Arshilla Dube

Understanding the relationship between security awareness and smartphone user behaviour

Theunis van der Merwe

Influence of visual content on consumer engagement in social media within the South African energy drink market

Oliver Cloete

The influence of consumer attitude on retailer (private label) brand and manufacturer brand purchase behaviour

Ruan Steyn

Comparing differences in the income streams resulting from different annuity strategies taken at retirement

10:30-11:00

Francois Haasbroek

Reward-based crowdfunding in South Africa

Shanay Singh

Investigating the relationship between product innovation and firm performance in the pharmaceutical industry

Este Kok

Does your website help your brand?

Jane Joubert

The role of consumer perception and attitude in pharmacy retailer private label and manufacturer brand purchase behaviour

Johan van der Bijl

Does alphabetic ranking influence investment decisions in emerging markets?

TEA BREAK | 11:00 – 11:30

SESSION 2 | 11:30 – 13:00

Business Management

ROOM 210

Dr Babita Mathur-Helm

Business in Society

ROOM 212

Prof Armand Bam

Sustainability

ROOM Library 1

Dr Jako Volschenk

Marketing Management

ROOM Library 2

Dr Lara Skelly

Crisis Communication Management

ROOM 211

Dr Marietjie Theron-Wepener

11:30-12:00

Sam Orton

Can gamification stimie procrastination?

Salma Seedat

Transformative learning in MBA students: Perspectives from engagement with non-profit organisations

Hein Coetzee

Stumbling blocks in the move towards organic food production in South Africa with specific reference to temperate fruit production

Elroy Julius

The relationship between the lack of ethical leadership and employee moral disengagement

Willem van Deventer

Managing a crisis to limit reputational damage: A case study

12:00-12:30

Corne Welgemoed

Project financing of private electrical infrastructure projects in East Africa: the impact of perceived risk on expected returns

Elvina Hercules

Investigating sustainability reporting frameworks in relation to ESG information required for investment decision making

Ruben Scheepers

Impact of green marketing campaigns on millennial behaviour intent

Renke Stiglingh

Are managers measuring marketing investment?

Roelof Feenstra

Communication strategies during a crisis caused by an activist short seller: A case study of Capitec Bank

12:30-13:00

Charles Ford

The relationship between Ubuntu, Ethical Leadership and perception of corruption

Raven Naidoo

Incubation: Success factors and requirements

Martin van der Merwe

Is it getting warm in here?
An agriculture case

Ricus van Heerden

The role of service and selling skills in the purchase intent of concrete within the construction industry

Jessica Wilson

Digital marketing communication

FINGER LUNCH | WINERY | 13:00 – 14:00

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