USB Events

Leader’s Angle
with Prof Rafał Ohme

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  Leader’s Angle       14 Sep 2018       Cape Town

Marketing through the mind of the consumer

Neuro knowledge in business

We know more about our target audience than ever before. The entertainment they connect with. Their dietary preferences. Their political views. All of which affect the moment they make a purchasing decision. This is thanks to the wonders of neuromarketing – a new psychological field that has changed the face of marketing and advertising.

Join us at the USB Leader’s Angle where international neuromarketing expert Professor Rafal Ohme takes us through the human factors that will determine how we do business in the future.

DATE: Friday, 14 September 2018
TIME: 07h00 for 07h30 (ends no later than 08h45)
VENUE: Lecture Hall 210, University of Stellenbosch Business School Bellville Park Campus | Map
COST: Free

NB: This event will be made available via live streaming.

More about the speaker:

Prof Rafał Ohme
Professor of Psychology

Prof Rafal Ohme is a professor of psychology and an expert in emotions, communication, and brain research. For 20 years he has conducted neuro research on communication and management. He is a professor of psychology at the University of Social Sciences and Humanities in Warsaw, and an honorary professor at Stellenbosch University in Cape Town and Renmin University in Beijing.

He is a founder of NEUROHM, a high-tech research company for Human Resources, sales and marketing, and INEMO, an educational institute to promote neuro knowledge in business and private life. He is also a member of major marketing, psychological, and neuroscience associations, and has been published in top scientific journals.

Prof Ohme has been a guest speaker at seminars and workshops in over 40 countries and is the author of ’Emo Sapiens: Harmony of emotions and reason’ (2017).

Tags  Leader’s Angle, Event, Neuroscience


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