USB Events

Book launch: See Sooner / Act Faster – How vigilant leaders navigate digital turbulence

  Book Launch   16 July 2019       USB Campus

Join us as the Institute for Futures Research (IFR) exclusively hosts award-winning legend of Marketing, Wharton Professor Emeritus George Day, for a special preview of this exciting new book, co-authored by Paul Schoemaker.

Date:   Tuesday, 16 July 2019

Venue: Library 2, USB Campus

Time:   08:30 for 09:00

RSVP:  Lynnette Ferreira at [email protected]

Be the first in Africa to hear about this exciting new book before it is published!

More about the author

He is the founder of the Mack Institute for Innovation Management at the
Wharton School, where he is presently Faculty Emeritus in
Residence. He is also Co-chair of the Ag Sustainability Center of the Sonoma
County Winegrowers. He has won ten best articles awards and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years.

In 2004, he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award and in 2017 he was awarded the William L. Wilkie, “Marketing for a Better World” award.

He is the author of 18 books in the areas of marketing and strategic management, including:
• Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) 2006
• Strategy from the Outside-In: Profiting from Customer Value (with Christine Moorman) 2010
• Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013.

Tags  Futures, Book launch, Digital, Strategic thinking


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