USB's vision, mission and values
Globally distinguished as the business knowledge partner in Africa
We develop responsible leaders through well-grounded business education and research
- Integrity: We are accountable and earn the trust and respect of all our stakeholders
- Inclusivity: We celebrate diversity and enhance inclusivity
- Innovation: We foster critical thinking and application
- Engagement: We shape business thinking and interact with wider society to promote the public good
- Excellence: We benchmark against the best and exceed expectations
- Sustainability: We act to ensure economic, social and ecological well-being
This Integrated Report focuses on the value-creation activities of USB and USB Executive Development (USB-ED). Prepared in accordance with the International Integrated Reporting Framework, the report offers a concise narrative on strategy, performance, risks and opportunities – leading to the creation of value in the short, medium and long term. The ideal is for it to be a living document that changes the School from the inside.
Click here for USB and USB-ED Integrated Report 2016-2017 – Creating value for society through responsible leadership development.
Why study at USB?
Triple Crown business school
USB was the first school from an African university to receive all three international accreditations: AACSB, EQUIS and AMBA. In 2017, Eduniversal ranked USB among the Top 3 schools in Africa while PMR.africa ranked USB as the No 1 school in South Africa.
Stellenbosch University, USB’s mother institution, is an international institution of distinction and the top research university in Africa. USB has partnerships with some 80 business schools representing all the continents and has a presence in various parts of the African continent. Joint research, faculty members serving on international boards, memberships of leading bodies in the international and African business school community, jointly presented global conferences and the exchange of faculty members and students contribute to USB’s global perspective of business knowledge. In 2017, USB’s students and faculty members represented 38 different countries. The school hosts around 30 incoming student groups from all over the world every year.
African contextualisation of business knowledge
USB’s vision is to be globally distinguished as the business knowledge partner in Africa. The school has become known for its African-focused expertise in areas such as sustainable development, futures research, development finance, ethics and corporate governance, responsible leadership development, management coaching and emerging-country economics. This allows us to contextualise business knowledge in terms of Africa.
Strong focus on responsible leadership development
USB’s mission is to develop responsible leaders through well-grounded business education and research. Responsible leadership development is ingrained into USB’s programmes – in particular the MBA. This know-how will enable students to understand their role as responsible leaders when they go back to society, and to hold themselves, their teams and their companies accountable to ethical, responsibility and sustainability principles as custodians of society’s institutions and organisations.
Collaborative learning is a key feature of USB’s programmes. Our students come from different cultures and countries. Each one brings unique management experience, industry know-how and cultural knowledge to the table. This diversity enables students to learn from one another and to work with different perspectives. Students regularly mention collaborative learning as one of the highlights of their learning journey.
Career development and other support services
USB’s Career Services provides students with career planning and development services. It gives students exposure to career opportunities and on-campus presentations by companies, and access to career-related resources and job postings. Support is also offered at these touch points: the Marketing Office, Admissions Office, Academic Administration, International Affairs Office, Alumni Relations Office and USBI (library).
Networking and continued learning
During their studies, students collaborate with people from different industry sectors and geographies. This enables them to build valuable networks that will last them a lifetime. Upon graduation, students become part of the USB Alumni Association with its more than 27 000 members, offering access to continued learning, business knowledge and more.
Connections with the business sector
USB’s close cooperation with industry ensures an academic offering aligned with the needs of the world of work. Areas of alliance and collaboration include representation by the local and international business community on the USB Advisory Board. Partnerships between USB and industry include societal initiatives such as the USB Small Business Academy. It also includes the funding of students and involvement of alumni in the school’s activities.
Research and the sharing of business knowledge
USB creates business knowledge through its research centres, conferences and workshops, research fellowships, the research undertaken by its faculty members and students, and its partnerships with the business industry and other academic institutions. The school shares its academic research on its research portal and its practitioner research, opinion pieces, articles and videos on its website and at speaker events.
USB’s ultimate purpose is to develop leaders and managers who will be stewards of society, irrespective of the industry sector or organisation in which they work. For USB, social impact means the societal orientation and impact of our curricula and research, our involvement in social dialogue and public policy making, the social impact of our engagement with stakeholders, our collaboration with partner schools and organisations, and our sustainability and responsibility practices. For USB’s students, this translates into engaged learning. MBA students, for example, can opt to assist small business owners from low-income areas with business plans and to do their Research Assignments in this field.
Everything within reach
The hilltop campus of USB is situated in the Tyger Valley business district, which is about halfway between the Cape Town CBD and the university town of Stellenbosch. The USB campus is close to main access routes, the Cape Town International Airport, shopping malls, sports facilities and first-class medical facilities. Also within easy reach are attractions such as the V&A Waterfront, Cape Point, Table Mountain (a World Heritage site and one of the new Seven Wonders of the World), Robben Island, Kirstenbosch Botanical Gardens and the neighbouring Boland area with its cultural heritage and world-famous winelands.
Cape Town as top destination
Cape Town with its flat-topped Table Mountain regularly features as one of the leading destinations in the world. The city has a thriving service-based metropolitan economy where growth is often driven by innovation. The city is also located in a biodiversity hotspot called the Cape Floral Kingdom which has 9 600 plant species, 70% of which are not found anywhere else in the world.
Founded in 1679, Stellenbosch is known for its university, cultural heritage, award-winning wines and surrounding mountains. Stellenbosch also has the oldest wine-producing area in South Africa. In 2018, Stellenbosch University will be celebrating its 100-year anniversary.