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Structure and content

Programme format

This work-based, modular programme (block release programme) runs over two years. Apart from a two-day introduction, participants are required to attend four class contact blocks (of a week each) on campus during the first year and complete the final block and a research report during the second year. This will allow students to work full-time while they study. It will also enable working professionals from all over South Africa and beyond its borders to register for the programme.

The programme consists of three phases:

  • Phase 1 – class programme: Students have to attend four blocks of one week each on the USB campus during the first year. During this time, they will be exposed to various models to discover their own particular framework for coaching. Coaching practice, case studies and assignments form part of this phase of the programme.
  • Phase 2 – professional assessment: Students’ coaching competence is assessed both in terms of their ability to convey their personal coaching approach and style, and in terms of authentically displaying coaching skills which resonate with their own model. This phase takes one week at the beginning of the second year.
  • Phase 3 – research and development: Students have to complete a research assignment during the second year of enrolment. During this phase, a tutor will be assigned to each student based on the student’s field of interest. Students may schedule a number of face-to-face sessions with their tutors to discuss coaching issues that may arise. The cost of up to five of these sessions is included in the tuition fees.
  • Throughout – triad practice, supervision and coaching: A significant part of the students’ journey is to coach and be coached. They must complete 40 hours of coaching and receive 20 hours of coaching (all of which is self-funded).

"5 modules (1 each) and a research assignment
over 2 years"

Class programme modules
The programme will be delivered through lectures, tutorials, case studies, assignments, practical work and independent research. The class programme covers the following:

  • Module 1: Orientation to Coaching; Learning Theory and Learning Styles; Adult Learning and Self-organised Learning; Forming Triads; Positive Psychology; Systems Theory and its Relevance to Management Coaching; Ethics in Coaching; Continuous Professional Development (The Art of Reflection); Integral Coaching Model; Skills Practice and Supervision.
  • Module 2: Coaching Frameworks; The Business Coaching Process; Coaching for Performance; Experiential Models of Coaching; The Role Coaching Plays in Strategy Implementation; Research and Development; Continuous Professional Development, Assignment, Case Studies, Skills Practice and Supervision.
  • Module 3: Coaching for Organisational Alignment; Leadership and Transformation; A Team Approach to Coaching; Research and Development; Assignment, Skills Practice and Supervision; and Psychology Meets Coaching (how to know your limits and set your personal and professional boundaries).
  • Module 4: Exploring Learning Conversations in the Context of the African Tradition of Story-telling; An Integral Approach to Coaching Existentially in a World Characterised by Multiculturalism; An Experiential Approach to Coaching; Research and Development; Skills Practice; and Supervision.
  • Module 5: Professional Assessment of the Student’s Learning Journey; Practical Assessment of Coaching Model and Framework; Practical Assessment of Coaching Ability through a Panel Demonstration; Report Writing; Moderation; Meeting with Tutors; Supervision.
USB reserves the right to modify the contents of subjects and to combine subject matter for better integration of learning areas. This is in the interest of continuous improvement of the curriculum


​​Dates for learning modules (compulsory)
  • Orientation: 1 – 3 February 2018              
  • Module 1: 5 – 10 March 2018
  • Module 2: 21 – 26 May 2018
  • Module 3: 13 – 18 August 2018
  • Module 4: 29 October – 3 November 2018
  • Module 5: 21 – 25 January 2019 (professional assessment)          
Dates for supervision for 2018 group (compulsory)
  • 6 – 7 April 2018
  • 23 June 2018
  • 15 September 2018
  • ​12​ January 2019​

Deadline for applications

  • South African students: 30​​ November 2017
  • ARPL applicants: 30 October of each year
  • Students from (visa-exempt) SADC countries: 30 November 2017
  • Students from rest of world: 30 November 2017
  • Study permits for foreign students at USB: Obtaining a study permit (study visa) from the South African authorities takes up to 12 weeks from the date of being offered a place on a programme at USB – hence the early application deadline for foreign students.
  • Multiple entry visas: Students from non-SADC African countries and other countries with visa requirements who need to apply for study visas can obtain a letter from USB confirming the duration of registration at USB. This will help students to obtain multiple-entry study visas in case of modular studies.​
  • Timetable changes: USB reserves the right to change dates of the lecture schedule or subjects per term table. Students will be informed of any changes in good time.
  • Late applications: USB will do everything possible to accommodate applications submitted after the closing date.

NQF level
NQF Level 9 (new ten-level framework); 180 credits

Language of tuition